Strategic Planning
Business leaders today have found that developing a strategy and a plan is far more effective than leaving the future to chance. Furthermore, the key factors that create higher levels of motivation and commitment continuously fuel higher levels of achievement. Finally, the effective implementation of the plan is as important as the planning. This is the true determining factor as to whether or not a company is successful.
The Process
The Strategic Planning Processes provide a format for developing a Strategic Plan, taking that strategy through the business planning process and establishing measurable goals. It is a process that involves not only determining where a company is going, but also how it is going to get there.
"The Bald Truth"
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Critical Issues Covered Within This Process
- Elements of the Strategic Plan
- External Assessment
- Internal Appraisal
- The Business Plan
- Examples of Vision and Mission Statements
- Critical Goal Categories
- The Critical Success Factors
- Business Planning Goals
- Financial Budgeting
- Marketing Communications
- Sales Support
- The Sales Plan
- The Review Process
Measurable Results
-
Increased Market Share
- Maximized Return on Your Intellectual Capital
- Increased Shareholder Earnings
- Strengthened Focus on Attracting, Servicing, and Keeping Customers
- Defined Strategic Direction
- Corporate Values Developed and Sustained
- Motivated Employees
- Resources Allocated
- Success Defined
- Teams Created
- Guidelines for Delegation and Decision Making Provided
- Pro-Active Management Promoted
- Trends and Technologies Identified